Over 400 women from all across the United States sent in
entries for the “Maximum Velocity Female Driver Search”,
sponsored by ESX, SPT and Subaru. The prize: a chance to drive
the ESX SPT Subaru for the 2005 season. The ESX Subaru WRX STI
competes in the NHRA’s subcompact class Sportsman RWD, against a
host of Supras and other class heavyweights. But the all-wheel
drive street equipped Subaru holds its own, with driver and Easy
Street owner Ali Ashfar collecting 6 coveted NHRA Wally Awards
and running fast enough to claim the fastest WRX in existence
with a 154 mph pass at the World Finals this past weekend in
Pomona, California.
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The search started off about 4 months ago, as owner Ali
finalized plans to build a new tube chassis Subaru, thus leaving
the street tired ESX without a driver for 2005. The “Maximum
Velocity Female Driver Search” was Easy Street’s call to ladies
all across the country that wanted to be considered for the
task. The winner would be named Easy Street’s new driver,
receive a $40,000 salary, and travel the country attending media
events and campaigning the car for the 2005 season.
I first learned of the contest from Annette Summer, whom
thought it would be a great opportunity for me to gain some
press recognition. Now, I have been a die hard domestic fan
since day one, and considering the fact that my own car was over
a second faster than the Subaru, this would be a step backwards
for me. But with my efforts at obtaining sponsorship support
turning up very little, and leaving me struggling to foot the
majority of the bill, the chance to gain media attention in a
national event such as the NHRA Subcompact class, especially
with the incentive of a salaried position was too good to pass
up. I obtained the entry form from my local Subaru dealership,
quickly answered the form’s questions, and mailed it in. As I
would later learn, my application was one of the first 10
received, out of over 400 that would be received by the
contest’s October 18th deadline, and it immediately caught the
attention of the Easy Street team. I received a phone call from
Ali in early September, telling me that my entry had looked very
promising, and to explain in more detail what the contest
entailed. 4 finalists would be selected to fly out to Hollywood,
California on an all-expense paid trip to meet with the Easy
Street team and compete for the top spot. Each of the finalists’
would be recorded for a reality show pilot episode based on the
team’s experiences through the 2005 season. The finalists would
have virtually no notice prior to their departure for Hollywood,
so Ali wanted to secure my availability should I be one of the
final 4 selected. It would be over a month of nail-biting before
I would receive that fateful phone call.
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The contest officially ended on October 18th. Based on the
conversation I had with Ali earlier the month before, the
finalists would be notified shortly after, and would board a
plane headed for Hollywood on October 21st. My hopes sank when
by Wednesday morning; I had not received any phone calls.
Disappointed, I returned to work from lunch, resolved to the
fact that I had not been selected among the final contestants.
But just as I sat down at my desk, my phone rang. It was Ali- my
phone had failed the night before, and they could not get
through. I was among the chosen finalists, and my plane departed
in less than 24 hours! After frantic plane reservations were
finalized, details arranged, and last minute necessities
obtained, I was Hollywood bound with all my racing dreams in
tow.
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The original plans had changed slightly. Ali had such an
onslaught of qualified candidates, that the Easy Street team
could not narrow the field to just 4 finalists. “In the end we
just could not decide on only four finalists so we decided to
double the number of finalists to eight.” Ali said of the female
applicants. As I landed at LAX in Los Angeles, the ESX team was
there to welcome me in true Hollywood fashion: a sign bearing my
name, a handshake, and a camera documenting every move of my
arrival. It was there I met my first co-finalist, Julie Stepen,
a cute, pixie-like18 year old Super Comp dragster racer from
Grand Prairie, TX, and the fastest of the group running 8.0’s in
the ¼ mile. It was Julie’s first plane ride, and her father John
came to accompany her. From there, we headed to the hotel in the
midst of North Hollywood, where we were introduced to another
finalist, Kala Rounds, a 33 year-old rally, autocross,
ice-racing, and hill climbing veteran from Portland, OR. Later
that evening, Christina Eldert, a 27 year old fellow Fun Ford
Weekend Drag Radial competitor arrived along with my roommate,
Joanna Balsamo, a 24 year old Atlanta auto crosser, who
campaigns a Subaru Sti and is well versed with all things
Subaru. The 5 of us headed over to Universal City’s Citiwalk
venue for a bite to eat, and to get to know one another a little
better. It didn’t take long for the group to become fast
friends, and it was nearly midnight when my jet-lagged head hit
the pillow.
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Friday morning, we all hopped into the Easy Street Subarus
and headed for the Pomona Racetrack. The NHRA was holding a
press conference, and the Maximum Velocity Female Driver Search
was on the agenda of many reporters. Upon our arrival to Pomona
Raceway, we were introduced to Barbie Kessenich, a 30 year old
local from Burbank who already competes in her 11 second Easy
Street prepped WRX. Shortly after, a late arriving Michele
Shapiro joined the ranks. Michele is a 34-year-old Manhattan
native and Glamour magazine research editor whom has competed in
several Off-Road rally's across the Sahara desert and various
“Gumball Runs” across Europe. The 8th and final competitor, had
an unfortunate accident en-route to the hotel, and was tied up
at the hospital during Friday’s events. Stephanie Eggum is a 24
year old Chicago based sport compact racer, who’s PRO4 Honda has
been deep into the 9’s. And then of course, there is myself,
Erica Ortiz-Lugo. I am a 24 year old Advertising executive from
Columbus, GA. Racing since 1998, I compete my stock suspension,
turbocharged mustang in the Fun Ford Weekend Drag Radial class,
to a career best of 8.42 on a radial, and 8.20 on a slick, at
over 172 mph.
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After a brief introduction at the press conference, the other
Maximum Velocity girls and I hit the track in some stock Honda
Accords for a little “practice” session. For some, it was their
first drag racing experience, and for others, such as myself, it
was an 18 second walk-in-the-park. A few press photo shoots, and
some candid camera introductions later; we headed back to the
hotel to prepare for a night out in Tinseltown. ESX, Subaru, and
the NHRA were hosting a VIP party at swanky Hollywood night
club, the Highlands, and the Maximum Velocity Girls were on-hand
to meet and greet NHRA fans and sponsors. As we made our way to
the VIP back entrance, we followed in the convoy of Magic
Johnson’s entourage. The back patio was reserved for the NHRA
party, overlooking the Hollywood Walk-of-Fame below. Being my
first visit to the west coast, it was especially enthralling to
see all these famous sites and locales. After a late night of
drinks and dancing, we headed back to our hotel.
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Saturday morning’s wake up call came way too early, but we
all managed to make it out of bed and to the racetrack. After
tech-ing in our Subaru exhibition vehicles, we headed back to
meet and greet various corporate Subaru bigwigs. It was
explained that we were all under close scrutiny and being judged
on how well we interact with sponsors, fans, and crew members.
The driving task for the day entailed us driving the various
models of Subarus ranging from Sti’s to an Outback wagon. Easy
Street explained that our first pass’ objective was to cut the
best reaction time possible. My round one vehicle: a
manual-equipped STI. Having been 4 years since I had raced a
manual in any form, I was a bit apprehensive as we approached
the tree. The tree was changed at the last minute to a .400 Pro
Tree, which complicated matters for me further. But thankfully,
I managed to pull off the best reaction of that round, with a
.276.
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On Sunday, we all shuffled cars for Round 2. This time, I was
assigned to an automatic Outback wagon, the slowest of the pack.
Round 2 instructions dictated that we deep stage, and try again
for a killer light. This time, I managed a .218 light, securing
the 2nd fastest reaction of round 2, behind Julie’s .202 light.
By 3 round, I found myself in another manual WRX. Each of us was
separately given varying instructions to either stage or deep
stage. With renewed confidence in my manual driving
capabilities, I entered Round 3 as a regular staged candidate.
But as luck would have it, the car rolled forward slightly when
I brought it up to the 5000 RPM required to leave without
bogging the traction happy AWD Subaru. Catching the car before
red lighting, I only managed a .330 light, still good enough for
3rd fastest reaction, but failing my instructions.
As we prepared to leave, we each were brought into the “hot
seat” for some camera question and answer sessions. Each of us
were called in individually to answer why we were the best
candidate, and what appealed to each of us about the contest.
Talk about nerves! There’s nothing like a camera inches from
your face and bright “interrogation” style blinding lights to
transform the average, well-spoken individual into a blundering,
stuttering mess. Thankfully, we all made it through the nerves
okay, relieved to be out of the spotlight.
A panel consisting of the Easy Street team, Subaru
executives, selected fans, and other industry sponsors would
decide the winner. They definitely had quite a difficult
decision at hand. Each of the contestants would receive a call
to announce the new ESX/SPT/Subaru driver for 2005 by Tuesday
night. The official winner will be announced to the public at
the SEMA show in Las Vegas, in November.
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As I boarded my plane, I was extremely grateful for the honor
bestowed upon us as finalists. Each of us had been chosen from a
pool of over 400 as the most qualified ladies in the Racing
world. Regardless of who won, there was not one person there who
didn’t deserve to be there. We all came away meeting some great
friends, and taking home a ton of fun memories. There was none
of the cattiness or drama you would expect of a reality show
premiere, just 8 of the most intense, automotive enthused and
talented racer women in the country, all brought together into a
fast-formed family. And while I can’t reveal the winner just yet
(that you’ll have to wait until the SEMA to find out), I can
tell you that every one of the finalists equally deserved the
role. The rest of the Maximum Velocity finalists will be kept
involved also, with appearances at races in their region driving
the back up ESX Subaru. As far as this “Maximum Velocity”
female, I’m headed right back to my garage, and back in the
saddle of my own new project for 2005.